Below is a competitor analysis. Based on these comparisons, which firm between Wal-Mart and Target would have the competitive advantage. Please explain how i would come to that conclusion based on the concepts on how I would know which firm has the competitive advantage. I need to compare each firm to the competitor average and come up with a conclusion based on those numbers.

WMT Competitor TGT KR Costco Amazon Profitability Ratios Average Gross Margin % 25.10 29.27 21.68 13.01 40.25 25.86 Operating Margin % 4.27 5.45 2.16 3.16 5.33 4.074 EBITDA Margin % 4.72 8.75 5.83 4.2 10.45 6.79 Profit Margin (TTM) 1.30 3.90 2.57 2.21 4.33 2.862 Valuation Ratios Price/ Earnings (TTM) 42.03 12.79 7.37 32.52 72.63 33.47 Price/ Book (TTM) 3.8 3.26 2.84 7.98 16.93 6.96 Price/Cash Flow(TTM) 10.11 6.28 5.45 17.66 23.81 12.66 Liquidity Indicators Quick Ratio 0.18 0.18 0.14 0.45 0.85 0.36 Current Ratio 0.8 0.83 0.76 1.02 1.1 0.90 Free Cash Flow per Share 6.12 4.82 1.48 6.41 39.84 11.73