Question: below is a external factor evaluation matrix. Explain the external factor evaluation matrix in full detail. Explain why it is weighted scrore, rating, and weight

below is a external factor evaluation matrix. Explain the external factor evaluation matrix in full detail. Explain why it is weighted scrore, rating, and weight in full detail.

External Factor Evaluation Matrix Key External Factors Weight Rating Weighted Score Opportunities 1. United airlines can increase their capacity and improve capability & Increase Market share 0.11 3 0.33 0.09 0.48 0.10 2. Segmentation to allow to compete for all potential 0.091 customers & Diversification 3. Competitive advantage through product differentiation 0.24 2 4. Superior quality and customer responsiveness & 0.10 1 Continuous Innovation Threats 5. Maintain and retain the trained employees 0.17 4 6 Multiple public issues 0.03 2 7. Losing market share due to intense competition 0.68 0.06 0.14 3 0.42

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