Question: Below is a sample positioning statement. Please match parts of the positioning statement with the correct component. For consumers who want to purchase a wide

Below is a sample positioning statement. Please match parts of the positioning statement with the correct component.

For consumers who want to purchase a wide range of products online with quick delivery, Amazon provides a one-stop online shopping site. Amazon sets itself apart from other online retailers with its customer obsession, passion for innovation, and commitment to operational excellence.

C. For consumers who want to purchase a wide range of A. benefits sought/most important claim products online with quick delivery B. Reason to believe B. v a one-stop shopping site C. Consumer segment A. V Amazon sets itself apart from other online D. brand retailers with its customer obsession, passion for innovation, and commitment to operational excellence. D. Amazon

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