Question: Below is a sample positioning statement. Please match parts of the positioning statement with the correct component. For consumers who want to purchase a wide

Below is a sample positioning statement. Please match parts of the positioning statement with the correct component.

For consumers who want to purchase a wide range of products online with quick delivery, Amazon provides a one

-

stop online shopping site. Amazon sets itself apart from other online retailers with its customer obsession, passion for innovation, and commitment to operational excellence.

Question

8

options:

consumer segment

brand

reason to believe

benefits sought

/

most important claim

1 .

For consumers who want to purchase a wide range of products online with quick delivery

2 .

a one

-

stop shopping site

3 .

Amazon sets itself apart from other online retailers with its customer obsession, passion for innovation, and commitment to operational excellence.

4 .

Amazon

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