Question: Best Buy, the electronics store, often allows consumers to play new games in their retail stores. According to the Diffusion of Innovation theory, a new

Best Buy, the electronics store, often allows consumers to play new games in their retail stores. According to the Diffusion of Innovation theory, a new product will spread in the market faster if customers can actually USE it before buying. What is this factor called?
Multiple Choice
Dependability
Complexity
Trialability
Compatibility

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