Question: Best Buy, the electronics store, often allows consumers to play new games in their retail stores. According to the Diffusion of Innovation theory, a new

Best Buy, the electronics store, often allows consumers to play new games in their retail stores. According to the Diffusion of Innovation theory, a new product will spread in the market faster if customers can actually USE it before buying. What is this factor called?
Multiple Choice
Complexity
Compatibility
Dependability
Trialability
 Best Buy, the electronics store, often allows consumers to play new

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!