Question: Betty is a marketer for a small convenience store chain. She is running a focus group to discover the decision-making process for potential new customers.

Betty is a marketer for a small convenience store chain. She is running a focus group to discover the decision-making process for potential new customers. She has been asking the group about what influences their decision-making process and has discovered a number of reasons why those factors sway customers' decisions one way or another. What additional question is Betty forgetting to ask the potential customers? O How do the potential buyers go about making purchase decisions? What factors influence a potential buyer's experience with a product or service? How does a seller's product or service usage influence her customer's life? Previous Next

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