Betty is a marketer for a small convenience store chain. She is running a focus group to

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Question:

Betty is a marketer for a small convenience store chain. She is running a focus group to discover the decision-making process for potential new customers. She has been asking the group about what influences their decision-making process and has discovered a number of reasons why those factors sway customers' decisions one way or another.

What additional question is Betty forgetting to ask the potential customers?

How does a seller's product or service usage influence her customer's life?

How do the potential buyers go about making purchase decisions?

What factors influence a potential buyer's experience with a product or service?