Question: BMW's Road to Higher Customer Satisfaction Study Case When problems develop, like what BMW is experiencing in its research data gathering, a new, often technological

BMW's Road to Higher Customer Satisfaction Study Case

When problems develop, like what BMW is experiencing in its research data gathering, a new, often technological solution is developed to address the issue. What might be some innovative ways to approach gaining both statistical significance (through higher response rate) and deeper context (through open-ended qualitative data)?

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