Question: Bonus Opp MR 1 . complete by April 1 2 2 . groups must be 3 or less ( you can do it alone 3

Bonus Opp MR
1. complete by April 12
2. groups must be 3 or less (you can do it alone
3. each group members portion must be clearly expressed
4. you must be prepared to present in class
5. no late submissions will be accepted.
6. worth 10 bonus points
Mystery Shopper Assignment
Jensen Advertising Agency has determined that based on preliminary research and extensive discussions with the client, the new advertising campaign for ______ will focus on their stellar customer service. The research department (your team) has been asked to mystery shop the local store/restaurant to determine exactly how good their customer service is.
Your assignment is to create a mystery shopper questionnaire, conduct the shop, and prepare a presentation of your findings.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!