Bookstore

Primary reference groups are $q,$

ments

ons

c$.$ reference groups in which members are close, they have frequent interactions, and they often share their thoughts and feelings

a$.$ reference groups that are focused on family interactions

b$.$ reference groups that have less impact on members' purchase decisions than other, more influential members of a consumer's social circle $q,$

$$ d$.$ reference groups that a consumer aspires to emulate, but to which they don't belong