Question: Both CAPACITY and ECO - FRIENDLY are important for this market. In particular, why does the importance of the ECOFRIENDLY characteristic, at 6 8 %

Both CAPACITY and ECO-FRIENDLY are important for this market. In particular, why does the importance of the ECOFRIENDLY characteristic, at 68%, make sense for this segment? Click on the response that you think makes the most sense.
is segment tends to be more idealistic and being concerned about the environment.
segment tends to be more aware of what others in segment think and would want to make sure they conform.
egment is more tolerant of a lack of performance in ther characteristics when the most important characteristic is completely satisfied.
ted Marketing Communications
Both CAPACITY and ECO-FRIENDLY are important for this market. In particular,

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