Question: Both CAPACITY and ECO - FRIENDLY are important for this market. In particular, why does the importance of the ECO - FRIENDLY characteristic, at 6

Both CAPACITY and ECO-FRIENDLY are important for this market. In particular, why does the importance of the ECO-FRIENDLY characteristic, at 68%, make sense for this segment? Click on the response that you think makes the most sense.
This segment tends to be more idealistic and being concerned about the environment.
This segment tends to be more aware of what others in the segment think and would want to make sure they conform.
This segment is more tolerant of a lack of performance in other characteristics when the most important characteristic is completely satisfied.
Both CAPACITY and ECO-FRIENDLY are important for this market. In particular,

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