Question: BRAND: DOLLARAMA Develop a Market Positioning Map and a Positioning Statement, which includes a New Line. a. Develop a Market Positioning Map using 2 dimensions

BRAND: DOLLARAMA Develop a Market Positioning Map and a Positioning Statement, which includes a "New" Line. a. Develop a Market Positioning Map using 2 dimensions that you think are important to your target market and including at least 3 other competitors. b. Create a Positioning Statement C. Develop a "New Tagline for your product that clearly communicates the brand message. The short description should act as a catchphrase of the brand and builds brand personality which in turn, helps in setting the positioning of the brand in the market. (10 marks)

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