Question: Brand elements are those trademarkable devices that serve to identify and differentiate the brand. Make suggestions for Pocari Sweat on how she can make use

Brand elements are those trademarkable devices that serve to identify and differentiate the brand. Make suggestions for Pocari Sweat on how she can make use of brand elments to build her brand equity. Pocari Sweat: Pocari Sweat is a mild-tasting, refreshing drink which replenishes body fluids lost through perspiration. It is quickly absorbed into the body. It is thus recommended as a beverage for physical activities such as sports and exercise.

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