Question: Brand equity is most accurately defined as: Knowledge the consumer possesses about a product or service. Loyalty the consumer possesses with regard to a particular

Brand equity is most accurately defined as:

Knowledge the consumer possesses about a product or service.

Loyalty the consumer possesses with regard to a particular product or service.

A perceptual predisposition of a consumer to support a product or service based on stored knowledge.

All of the above.

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