Brand positioning $(12$ marks$)$: $($consider the $3$ Ps discussed above$)$

State the positioning approach best suited for the new motor vehicle $(2$ marks$).$ Justify your choice $(4$ marks$).($remember to consider the recommendations made to BAIC in PART ONE of the POE.

Using the following template as a guide, write a brand positioning statement for the new brand: I chose the BAIC $($BRAND NAME$)$ over other cars because it gives me $($BENEFIT$-$FUNCTIONAL$)$ and leaves me feeling $($BENEFIT$-$EMOTIONAL$)$ because BAIC $($BRAND NAME$)$ delivers $($SUPPORTING EVIDENCE FOR BENEFIT$).(6$ marks$).$