Rewrite the following paragraphs in your own words. 1.Har Lee et al. (2011) have conducted a study

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Rewrite the following paragraphs in your own words.

1.Har Lee et al. (2011) have conducted a study on operating an online retail and website success; Successful websites, demonstrated a sound understanding of their target market and in doing so we're able to meet the expectations plus the requirements of buyers leading to an increase in sales. From this, Undercover Colors AUS could dedicate time and money to understanding our audience and market to ensure our online website is tailored to our customers to ensure sales.

2.When using an online platform for your business there are many steps that need to be considered. It is recommended that your online website is firstly easy to maneuver and use (Entrepreneur Asia Pacific n.d). Then for an online business, you need to direct people to your website, the suggested way of how you can do this by using search engines. A study from Lee et al. (2016) shows adding the metadata tag allows for short descriptions of the site to appear in the search engines. Following this, it is advised you engage with your customers via emails as responses are measurable. To make more profit from your website, upselling and coupon techniques will assist in more sales. (Entrepreneur Asia Pacific n.d). Undercover Colors AUS should try to implement these suggestions into our website design.

3.There are two types of Business trusts an organization can have; Discretionary trust or unit trust. Discretionary means the trustee chooses how the capital is divided amongst, whereas in a unit trust the business is divided equally with all benefits being equal (One Investment Group 2020). There are disadvantages with operating as a trust fund, however, Undercover Colors Aus is best suited as Unit trust and should continue operating as one.

4.A study conducted by Jones (1994) has the purpose of explaining the importance of measuring and maintaining and furthermore enhancing your business can be done by improving key business processes. Undercover Colors would be best to, according to Jones (1994) is to; foresee changes in the market, evaluate change within the business and to make sure the strategy and direction are the same and continue updating the website. The recommendation to continually review the business model and success is valid and important guidance.