Branding strategy involves much more than developing a clever brand name or brand mark. To be truly effective, a brand should succinctly capture the total offering in a way that:

Question $9$Select one:

a$.$

clearly distinguishes it from competing offerings.

b$.$

associates the brand with a customer emotion such as happiness or love.

c$.$

answers a question in the customer$$s mind.

d$.$

utilizes at least $5$ brand attributes.

e$.$

clearly ties the brand name together with the brand mark.