Branding strategy involves much more than developing a clever brand name or brand mark. To be truly effective, a brand should succinctly capture the total offering in a way that:

Question $8$ options:

clearly distinguishes it from competing offerings.

utilizes at least $5$ brand attributes.

answers a question in the customer's mind.

clearly ties the brand name together with the brand mark.

associates the brand with a customer emotion such as happiness or love.