Question: Branding works well until something goes wrong. When individuals or companies have public missteps, it can adversely impact their brand. Give an example of a

Branding works well until something goes wrong. When individuals or companies have public missteps, it can adversely impact their brand. Give an example of a person or company that has negatively impacted their brand, why it was a problem, how they addressed it. How effective was the attempt to correct it?

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