Question: Brandon is considering different smartphones based on their camera quality, battery life, and price. He bases his evaluations on what he considers the most important
Brandon is considering different smartphones based on their camera quality, battery life, and price. He bases his evaluations on what he considers the most important attributes, not all available attributes. In which model does the consumer base evaluations on a few of the most important attributes rather than on all of them?
Question options:
Compensatory model
Disjunctive model
Valuebased model
Exploratory model
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