Brands help to facilitate purchasing. Brands are often recognized by consumers because they signify a certain value to each loyal customer. Some brand attributes include reliability, prestige, economy, and even high levels of customer service. In Exhibit 9.5 of our textbook, we consider six (6) attributes that support the value of branding. They include: - Brands Establish Loyalty - Brands Protect from Competitors - Brands Reduce Marketing Costs - Brands Are Assets - Brands Impact Market Value - Brands Facilitate Purchasing A) Think about the retailer you are following for the retail project. Describe the brand in unique characteristics and strengths (i.e. how would you describe the brand using human attribu