Brands include social media lingo in ads designed for traditional media The practice is known as borrowed interest For example, an ad using this tactic might leverage the word like and a thumbs-up symbol or include the word hashtag in conversation Are these rip-offs of social media culture effective. Explain

Answer rating: 100% (QA)

Borrowed Interest is the intentional association of unrelated theme event or image with a product se... View the full answer