Brian goes to Illinois football games to spend time with his friends, Adam goes to Illinois football
Question:
Brian goes to Illinois football games to spend time with his friends, Adam goes to Illinois football games to watch the game, Mark goes to the Illinois football game to see his students. If you were looking to segment these attendees of an Illinois football game, what would be the best way to segment them based on the information given?
Group of answer choices
Benefits segmentation
Geographic segmentation
Demographic segmentation
Geodemographic segmentation
ADM is an animal feed company that sells cow and pig feed all over the world. They segment their sales department based on the country that they are selling in. Therefore they have a Mexico sales division, a China sales division, a South Korea sales division, and a Canada sales division. Using this knowledge, in what way is ADM segmenting their market?
Group of answer choices
Geographic segmentation
Demographic segmentation
Behavior segmentation
Benefits segmentation
Discovery Networks has multiple channels for people to enjoy. They have the Discovery Channel for those that like science, the Food Network for people who like to cook, the Travel Channel for those that like travel. In this sense what kind of Segmentation Strategy is Discovery Network using to reach a larger audience?
Group of answer choices
Differentiated Strategy
Mass Marketing
Concentrated Targeting Strategy
Microeconomics An Intuitive Approach with Calculus
ISBN: 978-0538453257
1st edition
Authors: Thomas Nechyba