Briefly explain the social research of Everett Rogers regarding diffusion of innovations, characteristics of innovations, and adopter categories. How does the adoption process in Asia differ from the traditional Western model? Your answer must not be copied from the internet or any other source, You must elaborate from your own words. Everything you going to write must be checked in turnit in system to avoid any plagiarism.  

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Diffusion of innovation According to Everett with rapid advances in technology has given new ideas to entrepreneurs which has lead to the creation of ... View the full answer