BSBOPS601 - Task 1 - part B

All work is based on Bounce Fitness.

https://bouncefitness.precisiongroup.com.au/category-infrastructure/business-strategy-and-planning-documents/

Bounce Fitness

MissionStatement

The Centres will serve the community with quality, comprehensive, unique, and distinctive healthprograms and services. The employee team will expand upon the preventive services while improvingthe quality of life among participants through health and fitness services utilising state of the artequipment and practices. These programs will reflect members' needs and be financially viable for allstakeholders.

VisionStatement

Bounce Fitness is committed to an expanding role as a premiere provider of wellness integratedservices.Throughtheevolvementofanempoweredemployeecultureandthecreativeacquisitionanduse of resources, we will develop and implement comprehensive programmes and services appealingtoall.

Values

Integrity

We hold ourselves and co-workers accountable for building trust with our members and each other bybeinghonest,ethical andconsistentinwhatwesay anddo.

Teamwork

We are committed to empowering our internal teams and external members with the appropriateresourcestoeffectivelyachieveour commonvision.

Accountability

We hold ourselves and our co-workers accountable for our behaviours and responsibilities as theyaffect us,our membersandourculture.

Quality

We are committed to continually leading the fitness industry by providing the highest standards ofqualitytoourmembers,throughservices, programs, andcommunityrelations.

Culture

Philosophy

OurphilosophyatBounceFitnessistoprovidetheverybestexperienceforeachofourcustomers.Webelieve fitness should be fun and as individual as each of our members. That's why we provide freeongoingsupportthroughoutourclient'sfitnessjourney.

Leadership

Weareleadingthefitnessindustrybyemployingonlythebestprofessionalsintheindustry.OurFitnessInstructors are all athletes who have competed professionally throughout their careers. They arefriendly,knowledgeableandworktirelesslytopositivelyinfluence eachofourmembers.

Change

WeprideourselvestoconductchangeinanyareaofthebusinesspracticethatdoesnothaveapositiveeffectorsignofgrowthforthemembersofBounceFitness.Webelievechangestartsatthetop soourManagers perform ongoing research to ensure we are up to date with the latest equipment, trainingtechniques, technologyandoperationalpractices.

CustomerCare

Weconductregularfeedbackandreallylistentoourmembers.EveryBounce Fitnessemployeepridesthemselvesintakingthetimetomakesuremembersknowtheyaresupportedtoachievetheirfitnessgoals.OurManagershaveanopen-doorpolicyandworkinanofficeatthefrontofeachBounceFitnessCentre,sotheycanregularly interactwith members.

Business Objectives and KeyPerformanceIndicators

TheBusinessObjectivesofBounce Fitness setoutwhatthe businessistryingto achieve.

• Generatea10%increaseinsalesthroughboostinggymmembershipsalesleadsbytheendof thefiscalyear
• Increasemarketpenetrationby15%throughutilisationofmarketingstrategieseveryquarter
• Decreasecustomeracquisitioncostsby4%everytwoquartersthroughtheimplementationoftheUSPstrategy
• Keepemployeesprofessionallyrelevantbyfacilitatingannualtrainingsessions
• Resolveallcustomercomplaints submittedviaallchannelswithin48hoursoffiling
• Provideadiverserangeof exercisestoclientsviaweeklyfitnessclasses
• Increaseclientattendancerate by20%viaadvertisingcampaignseveryquarter
• Continuetocultivatetheimageasapremierlong-termwellnessprogramprovider
• Expandthebusinesstothefoodindustrytoincreasethenumberofcustomersby10%

NewProductorServiceDevelopmentStrategy

FollowingarethestepsrequiredbyBounceFitnessinthedevelopmentofnewproductsorservices.

1. Clarify the goals of BounceFitness and the strategicrole of the newservice or product forcompetitiveadvantage.
2. Beflexibletocopewithandmediateenvironmentalchanges.
3. Anticipatemarketreactiontonewproductsorservices.
4. PrepareBounceFitnessteamsandindividualsforthechangeneededtodevelopnewproductsandserviceson a regular basis.
5. Standardisenewproductorservicedevelopmenttoensurethatitisacceptedasanorganisationalprocess.
6. Installanewproductorservicestandardisationdecisionmakingsupportsystem.
7. Estimatethenewproductorservicemarketopportunity.
8. Developasalesforecastingprocessthatcapturesthemarketresponsetonewproductsorservicealternatives.
9. Developfinancialforecastingtoprovideanewproductcontrolchart.
10. Establishtestmarketingasafirststeptoimplementation.
11. Developaproductorservicelaunchthatcapitalisesonthecurrentmarketsandcomplimentsthestrategicpositioningofthenewproductorservice.
12. Launchandtrackthenewproductorserviceprogramtoimplementmodificationsforsuccess.

The business plan is aligned with the goal of providing a fun and supportive environment for people to get fit and healthy as it includes plans for marketing and promotional activities that will help to raise awareness of the organisation and its services. It also includes plans for developing relationships with health professionals and other fitness organisations.

The business plan is aligned with the goal of helping people achieve their fitness goals as it includes plans for providing personal training services and for developing fitness programs that cater to the needs of different client groups.

Outline at least two business objectives of the organisation

1. To provide a fun and enjoyable environment for people to exercise in.

2. To help people improve their fitness levels and overall health

3. To provide a supportive community for people to interact with and motivate each other

1. Identification and analysis of pre-existing strategic, business, and operational plans of the organisation

Identification of pre-existing strategic plan(name of the plan or document from where the plan was accessed)

Analysis of how the business plan to be developed is aligned with the pre-existing strategic plan identified

Identification of at least one pre-existing business plan(name of the plan or document from where the plan was accessed)

Analysis of how the business plan to be developed is aligned with the pre-existing business plan identified

Identification of at least one pre-existing operational plan(name of the plan or document from where the plan was accessed)

Analysis of how the business plan to be developed is aligned with the pre-existing operational plan identified

Identification of applicable legislation and permits/licenses
List at least two pieces of legislation that apply to the organisation. Each must be relevant to: type of business activities, industry sector of the business; and location of business operations (state/territory)
List all permits and licences that may be required for new activities being planned, along with permit/licence type, and the specific location where the permit/licence is required. Each permit and/or license must be relevant to: type of business activities; industry sector of the business; and location of business operations (state/territory, city and specific area in the city)
Permits
Permit type	Permit name	Specific location where the permit is required Must include postcode, city and state/territory

Licenses
Licence type	Licence name	Specific location where licence is required Must include postcode, city and state/territory

References