Question: Build - Borrow - Buy: Exploring Options for Your World Sales and distribution connections to a large number of universities. Greg Exactly. Our research skills

Build-Borrow-Buy: Exploring Options for Your World
Sales and distribution connections to a large number of universities.
Greg
Exactly. Our research skills coupled with their sales and distribution network could offer the breadth we need to grow into the textbook industry.
Tamara
What type of alliance should we form?
Elizabeth Trevino
Tamara
I was thinking a contractual alliance would be better.
Why do you think a joint venture makes more sense?
It's hard to trade a sales and distribution network.
We can easily trade the sales and distribution network.
Our internal resources are vital to fulfilling our strategic gap.
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