Question: Building volume (25 points) The context is a newly started pure e-commerce/digital company providing online content and services within the travel and hospitality industry. The

Building volume (25 points) The context is a newly started pure e-commerce/digital company providing online content and services within the travel and hospitality industry. The company has been showing potential as both revenues and volume of customers are increasing. As the companys success seems to be on the expense of its competitors, the CEO of the company would like to pursue this window of opportunity and find new ways to increase volume of customers and accelerate growth rate. However, the board members and investors hesitate. You are to, based on your theoretical understanding: 1.- Support the CEOs case by providing an explanation of the dynamics which seems to be at play within the companys industry, as well as its potential implications for the company (10p). 2.- Suggest how the company could act strategically in order to ignite, or accelerate, a virtues cycle increasing volume of customers and accelerating growth rate, motivate/argue your suggestions (10p).

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