Burger King puts its plant-based Impossible Whopper on the value menu

Plant-based fast foods are still more expensive on an average than regular meat offerings across restaurants

Financial Post/Reuters

January 16, 2020

Burger King said on Thursday it would add its plant-based Impossible Whopper sandwich to its popular items for US$6 promotion, a sign that fast-food chains are trying to reach more customers with affordable options.

Rival burger chain McDonalds Corp. last week expanded its trial in Canada of vegan burgers made by Beyond Meat and lowered the price of its plant, lettuce and tomato sandwich by 50 cents to $5.99.

Plant-based fast foods are still more expensive on an average than regular meat offerings across restaurants, who are still chasing the widely popular trend that began more than a year ago.

Burger King, owned by Restaurant Brands International Inc., was one of the first large fast-food chains to introduce a plant-based option and rolled out the vegan burger made with Impossible Foods patty across the United States last August.

The Impossible Whopper is about US$1 to US$2 more expensive than a regular Whopper, based on the location of the restaurant.

Question 21 (1 point)

Which of the following is not part of Burger Kings value proposition?

Question 21 options:

A)	Provider of menu choices for meat-eaters and non-meat eaters

B)	Demand for plant-based food

C)	Lower priced (value) meals means customers can save money

D)	Experience, based on early entry into plant-based foods

Question 22 (1 point)

Which of the following identifies Burger Kings growth strategy, through the introduction of the Impossible Whopper?

Question 22 options:

A)	Market Development

B)	Product Development

C)	Diversification

D)	Market Penetration

Question 23 (1 point)

Which of the following was an opportunity that Burger King recognized?

Question 23 options:

A)	Whopper Sales

B)	Beyond Meat Burger

C)

SWOT

D)	Increased demand in plant-based foods

Question 24 (1 point)

Which one of the following is a possible weakness regarding the Impossible Whopper for Burger King?

Question 24 options:

A)	Burger King runs out of supply due to its decrease in price.

B)	Beyond Meat burger supplier is purchased by a larger competitor.

C)	Cost of Beyond Meat Burger increased by supplier.

D)	Animal rights activism.

Question 25 (1 point)

A threat to Burger King could include:

Question 25 options:

A)	Plant-based meat producer raising its prices

B)	All of the above

C)	Growing criticism of plant-based foods, citing exaggerated health benefits

D)	McDonalds and other competitors