Business Analytics (BA) refers to the tools and techniques that make it possible to glean value from big data. These tools are used to turn data into actionable information for management, organization and decision making. Majority of organizations can benefit from BA, but here are some of the indicators that you should look into a BA strategy for an organization:

The need to integrate data from multiple business applications or data sources

Lack of visibility into the company's operations, finances, and other areas

The need to access relevant business data quickly and efficiently

Increasing volume of users requiring and accessing information and more end-users requiring analytical capabilities

Rapid company growth or a recent or pending merger/acquisition

Introduction of new products / services

Upgrades within the IT environment

Your task Your task for this assignment is to select at least one industry such as telecommunication, healthcare, banking and finance or any other relevant industries. You need to investigate the utility and effects of a churn prediction model as a business analytics application in that industry. The report should be 3000 words that should address the following aspects of BA implementation:

1. Overview of the selected industry

2. Drivers to adopt churn prediction model as a BA model

3. Perceived benefits to achieve from that BA model

4. BA strategy employed by the industry

5. Challenges to BA strategy

6. Actual benefits achieved through the implementation of BA

7. Drawback of the selected BA strategy

8. Your recommendations to make more effective BA strategy