Business is about taking risks, not blind risk$-$taking but taking risks in a

calculated manner. Challenges arise when a risk manifest itself and the

entrepreneur is not ready to handle it$.$ The scenario is amplified when

entrepreneur is a franchisor, as the effect can cascade down to the

network of franchisees and create problems for everyone. Mr$.$ Afiq wants

to open a SUBWAY$$ Franchise branches in rural area which is Kundang,

Selangor.

As a consultant for a franchise company, Mr$.$ Afiq seeks advice on the

FOUR $(4)$ challenges and FOUR $(4)$ strategies that Mr$.$Afiq will face if he

wants to open SUBWAY$$ Franchise at Kundang, Selangor?