One vehicle for acquiring an understanding of the entrepreneurial process is through the preparation of a start-up business plan. The focus of this TMA is to select a business idea and create a complete and persuasive mini- business plan. Writing a business plan requires you to ask tough questions about the nature of the business.

• What are the benefits of your product or service?
• What is the target market and how will you penetrate it?
• How will you develop and produce the product or service?
• What resources, including funding, are required to successfully create the business plan?

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