business research method

SECTION B - ESSAY QUESTIONS (TOTAL=50 MARKS) This section consists of 3 questions. Answer ONLY TWO questions. QUESTION 1 One of the ways for City University to measure its progress is through students' satisfaction towards the quality of education provided through the programmes offered. Apply the process of hypothetico-deductive reasoning method on investigating the students' satisfaction level among students in City University. (25 MARKS) QUESTION 2 Marmalade Cafe is a caf operated in Bangsar. The caf manager wanted to do business research to investigate the decrease of sales throughout the first six months of 2022. After initial investigation, it is identified that these are the three factors leading towards the issue namely lack online marketing presence, competitors serving better meal and the parking availability around the caf area. Draft a research proposal based on the situation above by fulfilling the following research proposal requirements. a) THREE research objectives b) Scope of the study c) List of variables d) Conceptual Framework e) Hypothesis