Question: businesses may use multiple, coordinated e - commerce applications that engage you in a purchase decision ( such as allowing a customer in a physical

businesses may use multiple, coordinated e

-

commerce applications that engage you in a purchase decision

(

such as allowing a customer in a physical store to scan a product upc code to see social media comments, price comparisons for nearby stores, or a coupon for a discounted purchase

) .

what is this marketing plan called?

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