Businesses need to anticipate and react to new initiatives and market positioning by their competitors, which can
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Businesses need to anticipate and react to new initiatives and market positioning by their competitors, which can lead to a strategic shift in decision making. If you were to redevelop the strategic objectives for such a business, what information will you gather first and how?
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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