Question: BUSN 1041-31 Customer Relationship Management (CRM) Chapter 7 Assignment 1. What is customer experience? 2. What does a CX index score consist of? 3. Share

BUSN 1041-31 Customer Relationship Management (CRM)

Chapter 7 Assignment

1. What is customer experience?

2. What does a CX index score consist of?

3. Share a recent customer experience you had and how it change your perception of the organization? Salesperson?

4. What is the difference between customer experience management and customer relationship management?

5. What are ways to improve customer experience?

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