BUSN: Writing Persuasive Message

Total Marks: 50

General Instructions:

While doing this assignment, make sure that you use all the components of persuasive message discussed/explained during the lecture

Questions Instructions:

You need to write a Formal Letter to me as a student and persuade/convince me for buying something.

Just make up your own thing which your want to sell me.

Consider me as real me as your BUSN 160 course instructor.

You may convince me to buy a book/phone/car/catering/project/business idea/services or ANYTHING you want to.

(My objective is to see how well you can apply the persuasive message concepts to convince me to buy something from you.)

Assignment Evaluation Criteria:

1. Accurately following ALL the business writing tips and suggestions discussed in all our class lectures.

a. For example, do not use contractions, avoid using words like want, not, shall, but etc. etc.

b. Open the letter professionally and formally like Dear Mr/Ms Full Name.

2. Accurately following the below mentioned steps for writing persuasive message.

Guidelines: Key points/areas/steps to be followed in writing the persuasive message

1. Open the letter professionally

Dear Sir Romel John

2. Praise the person To Gain Attention/Buffer and To Reduce Resistance

Appreciate/Complement me

3. Praise the company/organization of the person you are writing to

Talk about your University or Business Department

4. Praise your yourself and/or your product and Convince for action

Talk about yourself and/or your product

5. Conclude

Any closing/concluding statement