Question: But interestingly, PepsiCo's largest competitor - Coca Cola - has pulled out of Super Bowl advertising for the second year (2021 and 2022). Below is

But interestingly, PepsiCo's largest competitor - Coca Cola - has pulled out of Super Bowl advertising for the second year (2021 and 2022). Below is the articles introducing Coca Cola's strategy on leaving Super Bowl.

https://en.as.com/en/2022/02/08/nfl/1644355778_969241.html

1) In your opinion, do you think Coca Cola's decision on running away from Super Bowl is a wise one? Why or Why not?

2) And considering Coca Cola's new way of promotion strategies, what suggestions will you give to PepsiCo?

2a) What should PepsiCo. do in the future regarding Super Bowl advertising and other ways of marketing communications?

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