But interestingly, PepsiCo's largest competitor - Coca Cola - has pulled out of Super Bowl advertising for
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But interestingly, PepsiCo's largest competitor - Coca Cola - has pulled out of Super Bowl advertising for the second year (2021 and 2022). Below is the articles introducing Coca Cola's strategy on leaving Super Bowl.
https://en.as.com/en/2022/02/08/nfl/1644355778_969241.html
1) In your opinion, do you think Coca Cola's decision on running away from Super Bowl is a wise one? Why or Why not?
2) And considering Coca Cola's new way of promotion strategies, what suggestions will you give to PepsiCo?
2a) What should PepsiCo. do in the future regarding Super Bowl advertising and other ways of marketing communications?
Related Book For
Principles of Marketing
ISBN: 978-0133084047
15th global edition
Authors: Philip T. Kotler, Gary Armstrong
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