Question: Buying behaviour differs greatly depending on what is being bought. More complex decisions usually involve more buying participants and more buyer deliberation. The buyer decision

Buying behaviour differs greatly depending on what is being bought. More complex decisions usually involve more buying participants and more buyer deliberation. The buyer decision process examines how consumers make buying decisions. With respect to buying a new personal computer, discuss the buyer decision process and how it has changed in the recent years.

30 POINTS FOR 30 MARKS

SPECIAL ATTENTION TO HOW THE BUYER PROCESS HAS CHANGED OVER THE YEARS

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