By using Hofstedes country comparison tool https://www.hofstede-insights.com/country-comparison/, compare two countries of your choice while addressing at least
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By using Hofstede’s country comparison tool https://www.hofstede-insights.com/country-comparison/, compare two countries of your choice while addressing at least 3 cultural dimensions and at least 1 marketing implication. Reflect on how the cultural differences between the two countries can affect marketing in these countries.
Related Book For
Global Marketing Management
ISBN: 978-1119398332
7th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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