Question: c . Competitor Environment Analysis Who are GAP s direct competitors? Why are they direct competitors? What are the key success factors of this industry?

.

Competitor Environment Analysis

Who are GAP

s direct competitors?

Why are they direct competitors?

What are the key success factors of this industry?

On what basis do customers choose in this industry?

Do an Internal Environment Analysis to discover the Strengths and Weaknesses of GAP; Analysis must include the following:

.

What are GAP

s tangible and intangible resources? Provide details and explain why!

.

How do these resources get teamed together to form capabilities? Be specific!

.

Which of GAP

s capabilities are Core Competencies? State two or three based on your capabilities stated above.

.

Where in the value chain does GAP create value? Why do these steps in the value chain create value? Are there any weaknesses in the value chain? Why are they a problem?

Take the Strengths, Weaknesses, Opportunities and Threats and layout a SWOT matrix based on your analysis above.

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