Cadbury was founded in 1824 by John Cadbury. It has the largeststake in the chocolate market in
Question:
Cadbury was founded in 1824 by John Cadbury. It has the largeststake in the chocolate market in India for over decades now.
1.Cacao beans is an importantingredient in the manufacture of the chocolates. This beans aregrown only in certain countries due to the climatic conditions. Thecountries include Latin America, Ghana & Ivory Coast and so on.Due to the increase in demand for the chocolate there was an highdemand for the cacao bean. However, the countries which grew thisbean had a very cheap labour as less as $2 per day for a laborer.This made the farmers introduce their children to the work to makea little extra money for their livelihood. This increased all overthe world in the farming and packing of cacao beans. As a resultthere was child labour seen in the supply chain of the Cadburymanufacturing scale.
The Cadbury chocolates are consumed by children all over theworld.
1)According to you, which model can be used to sort this issueof child labour in the supply chain?
2) Suggest a few changes which can abolish childlabour in such companies?
3) Problem/ Situation: explain the problem in two or threesentences, what you understood from this selected case study?
4) Solution: explain the solution/conclusion in two or threeliner, what you take away from the method?
5) Examples of methods are: ?STATE?, ?SMART?,?unfreeze-change-refreeze? etc. which Method is used: Mention thetool you will use?
6.select one method which they have learned in the subject?Professional Communication?.
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen