Question: Caf Nero doesn't currently sell ice - cream in its stores. If Caf Nero starts selling ice - cream in order to acquire new consumers,

Caf Nero doesn't currently sell ice-cream in its stores. If Caf Nero starts selling ice-cream in order to acquire new consumers, what does this exemplify as a growth strategy?
a. market penetration
b. market development
c. product development
d. diversification

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