California Closets is contemplating whether to include the company's name or the sender's name in their email
Fantastic news! We've Found the answer you've been seeking!
Question:
California Closets is contemplating whether to include the company's name or the sender's name in their email marketing campaign. To answer this question California Closets plans to conduct an A/B test experiment, in which a group of randomly-selected recipients receives an email with the company's name and other recipients receives an email with the sender's name. California Closets wishes to select the option that generates higher number of clicks on the promotion link in the email. Identify the statistical test California Closets should use in this situation.
correlation | ||
One sample t test | ||
chi-sqaure | ||
Independent samples t test |
Related Book For
Understanding Business Ethics
ISBN: 9781506303239
3rd Edition
Authors: Peter A. Stanwick, Sarah D. Stanwick
Posted Date: