Question: Can cause source derogation if competition is discussed in a negative way Should only focus on minor product attributes that may present a problem Works

Can cause source derogation if competition is discussed in a negative way
Should only focus on minor product attributes that may present a problem
Works best when the product itself is related to this message appeal
Can be successful by inhibiting counterarguments
Work well in social marketing contexts
One of the most persuasive types of message appeals
Can cause source derogation if competition is discussed in a negative

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