Question: 1 . Can cause source derogation if competition is discussed in a negative way 2 . Should only focus on minor product attributes that may

1. Can cause source derogation if competition is discussed in a negative way2. Should only focus on minor product attributes that may present a problem3. Works best when the product itself is related to this message appeal4. Can be successful by inhibiting counterarguments5. Work well in social marketing contexts6. One of the most persuasive types of message appeals

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