Can I get some help with the following: Social Media Influencers A Social Media Influencer is a
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Can I get some help with the following:
Social Media Influencers
A Social Media Influencer is a user on social media who has established credibility in a specific industry. They have access to a large audience and can persuade others by virtue of their authenticity and reach. A local digital marketing firm (let's call themSocial Insight) was hired by a retail company to run a poll related to social channels and influencers. Social Insight maintains and runs a popular social polling app focused on the 18-25 years old market. Users receive various benefits from completing polls in the app.
The retail customer-approved questions in the poll are:
- What do you think when an influencer is obviously selling a product?
- What social platform has influenced your online shopping most?
- What is the most important trait when defining an influencer?
- Who are your favorite people to follow online?
- Does it annoy you when popular social media accounts endorse products or services?
- What do you consider an influencer?
For This Discussion
- Downloadthis big dataset Download this big dataset
- What insights can you take away from the data related to each question?
- If you were the retailer, how can these insights influence your decision making?
- What did you learn about big data sets as a result of this exercise?
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