can someone explain this or provide an example?

1 PERSONAL MARKETING PLAN GUIDE For this assignment you will write a Marketing Plan for Yourself. You are the product. You will have to write to write a short paper (Max 3 pages!!) and present it via video to me (Max 2 min video, meaning you have to stress out only the most important parts, not read the entire paper). Make sure the paper touches all the points as detailed in the example on page 552 - skip all the chapters we haven't discussed (Chapter 13 Social media will go under Promotion). Use the example as a template! Additionally, to help yourself, use the Marketing Plan Exercise - Marketing Yourself! assignments at the end of each chapter - No need to work on those assignments, just use them as a help-tool to get ideas for that specific part in your final paper. I am aware of the time constraints, but bear in mind, that the industry is full of impossible deadlines, so this is a good practice. Yes, lame as an excuse, but take it as a positive. I do not want essay style writing. Edit your paper in a business like format (subheading, bullet points, charts, etc.). As in a business environment, you need to be meaningful, to the point and explain your reasoning well. Page 58 in the book has a real marketing plan and check that one as a benchmark example too. Just to understand better what goes in a marketing plan and bear in mind that your plan is going to be much shorter. Paper Format: For all papers, use APA guidelines and Microsoft Word. o Title Page (include for each paper) (APA formatting) o Table of contents o Single-spaced text using Times New Roman 12-point type, 1" margins, etc. Tables, charts, graphs, and graphics that accurately illustrate your strategies are welcome. The final Marketing Plan will be delivered to Turnitin which will be available through Blackboard by July 9th. Video presentations need to be posted on FlipGrid also by July 9th Grading Rubric: MARETING PLAN REQUIREMENTS PERCENTAGE % 50 CONTENT ORGANIZATION 30 Did you include all required sections? Demonstrates thinking, application of basic marketing principles. Paper is well organized with section headings, subheadings and paragraph structure Video presentation A quality paper will meet or exceed all of the above. PRESENTATION TOTAL 20 100 GOOD LUCK