Module 6: Marketing Plan Assignment 1r Hide Assignment Information Instructions Submit your Marketing Plan Assignment here. Follow the instructions located on the Module 6: Marketing Plan Assignment Instructions page. Module 6: Marketing Plan Assignment Instructions Sales and Monitoring Marketing Outcomes Introduction: Yournal project in this course is to create a marketing plan for a hospital. This project will tie together the components of the course. As we moved through the class week by week, we discussed each of the important elements of a marketing plan. Each of these elements is reected in the ten elements of your plan, as described below. For additional guidance also see Appendix A in the textbook. Description: Your assignment is to write a marketing plan for a hospital. Please prepare a narrative for each section in the approximate length indicated: - Description (1 page} Describe the hospital and the nature of the business. Are you product or service oriented? What is the name of the hospital?? Where are you located? Describe the scope of your business activities. - Mission and vision Statements {1 page) Develop mission and vision statements for your hospital. - Environment {2 pages} Detail the macro and micro environments having the most effect on your hospital's marketing activities. What important trends are occurring in the marketplace? Fully describe the nature of the competitive landscape. - Potential Market Segments {2 pages) List all potential market segments of interest to your organization. Describe them fully using appropriate descriptive techniques including geographics, age cohorts. demographics, and psychographics. Give a rating to each segment for how accessible is is; how substantial it is; and how responsive it might be to your marketing activity. Give reasons for your responses. - Target Market {1 page) Select your target marketls). Why did you choose to serve these markets? Explain your reasoning fully. - Product and Services (2 pages) Review your product and service offering for this market. Where do you wish to take the hospital in terms of the offerings? What specic needs will you be fullling? Describe in detail the features and associates benets of your product{s). Tell me why you feel this will be successful. - Pricing (1 page) Discuss the pricing of your services in a general sense. What goals are you attempting to accomplish with your pricing strategy? Will you be making future pricing adjustments? Detail your thoughts. - Branding (2 pages) Create a brand image for your hospital. Use the elements of value, values, personality, features. and benets as the basis for creating your proposed brand image. Describe your positioning strategy in light of the competitors in your space. - Distribution Strategies {2 pages) Next, provide your thoughts on distribution strategies. Discuss how your strategy will impact your ability to control your overall marketing effort, Describe an alternative strategy it your primary strategy should fail, - Communication Plan (2 pages) The last element required for this plan is a communication plan. Using a\" the available tools under the Integrated Marketing Communications discussion, develop a plan to gain the attention, interest, desire, and action of your target